I am almost at 10,000 posts since I began blogging four years ago and at least half of those are book promotions. It is one of the reasons that I began blogging four years ago as I wanted a platform to promote my own work as well.
When I look at those posts in retrospect, is quite clear that the ones that did well as far as comments, reblogs and sharing was concerned, were ones where the author featured participated fully in the effort.
This means reblogging (better a couple of days later to keep the ball rolling) shared across their own Facebook, Twitter and other social media, and very importantly responded to comments over a period of days. This engagement with people who took the time to comment is critical in building relationships that support going forward.
Apart from sharing on Facebook and Twitter, these particular authors also responded…
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