Author Spotlight Guest Posts

#Fairies, #Myths, & #Magic 2018 Author Spotlight Guest Posts: “The Black Shuck of East Anglia,” by Author, Robbie Cheadle

fairies,myths& magic

This week, I am pleased to introduce you to author, Robbie Cheadle. Robbie creates the most spectacular cakes and sweets with her son, Michael.

Robbie cake

Robbie created this cake for a Christmas charity event.

Robbie is creative in each and every one of her endeavors. She is an avid reader and an accomplished poet in addition to creating children’s books under the Sir Chocolate label with her son Michael.


Author, Robbie Cheadle

“Robbie Cheadle was born in London in the United Kingdom. Her father died when she was three months old and her mother immigrated to South Africa with her tiny baby girl. Robbie has lived in Johannesburg, George and Cape Town in South Africa and attended fourteen different schools. This gave her lots of opportunities to meet new people and learn lots of social skills as she was frequently “the new girl”.

Robbie is a qualified Chartered Accountant and specialises in corporate finance with a specific interest in listed entities and stock markets. Robbie has written a number of publications on listing equities and debt instruments in Africa and foreign direct investment into Africa.

Robbie is married to Terence Cheadle and they have two lovely boys, Gregory and Michael. Michael (aged 11) is the co-author of the Sir Chocolate series of books and attends school in Johannesburg. Gregory (aged 14) is an avid reader and assists Robbie and Michael with filming and editing their YouTube videos and editing their books. Robbie is also the author of the new Silly Willy series the first of which, Silly Willy goes to Cape Town, is now available.”

Today, Robbie has an interesting tale to share with you. I must say I was excited because it was a story I had heard many years ago when I was stationed at RAF Lakenheath in the U.K.

“Do you know who “Black Shuck” is?”

Black Shuck

“The Black Shuck of East Anglia”

by Robbie Cheadle

My family and my Mother visited the United Kingdom in August 2017. We love England and have a lot of family there, so we always look forward to these trips. We were staying in a house in Faversham, Kent but we were also going to visit my Mother’s hometown of Bungay in Suffolk.

We wanted to visit my Mother’s two brothers that still live in this area, but we also wanted to spend some time poking around my Mother’s hometown as we were in the process of writing an autobiographic children’s novel about her life and experiences as a child in growing up during World War II.

It was a very interesting experience for me to visit Nethergate Street and see the house where my Mother was born and all the interesting little alleys and lanes she had told me about. We visited St Mary’s Church and the town square.

It was while visiting these two places that I learned the story of the Black Shuck of Bungay. The Black Shuck features in the town’s weathervane and its coat of arms.

According to the legend, the Black Shuck, a ghostly dog, is said to roam the coastline and countryside of East Anglia. The name Shuck is thought to derive from the Old English word scucca meaning “witch”, or possibly from the local dialect word shucky meaning “shaggy” or “hairy”.

Of course, this interesting story had to make its way into our book, While the Buzz Bombs Fell, and this is the extract:

“Each Church had a graveyard and the children felt very nervous walking past them even though some of the gravestones had very beautiful angels on them. These were the graves of babies and children. Elsie was particularly nervous when she walked past the graveyard of St Mary’s Church because of the legend of the Black Shuck.

Elsie’s brothers had told her the legend of the Black Shuck which was a ghostly dog that was said to roam the coastline and countryside of East Anglia. Her brothers said that the dog had huge flaming eyes the size of saucers.

She had been told the story of when the Black Shuck burst into St Mary’s Church, which she attended on a Sunday with her family, more than 350 years before. The people of Bungay were sheltering in the Church during a terrible thunderstorm with hail, lightning, and thunder. A terrific clap of thunder shook the Church and the black dog suddenly appeared in the midst of the people. It tore around the Church attacking many people in the Church with its vicious teeth and claws.


“Black Shuck” – Cambridge Ghost Tours

Her brothers had even repeated a spine-chilling verse that described this event:

“All down the church in midst of fire,

the hellish monster flew,

and, passing onward to the quire,

he many people slew.”

Elsie had seen a depiction of the Black Shuck in the Bungay Market where the silhouette of the black dog riding a lightning bold, teeth bared and wild-eyed, comprised the weathervane that stood there. When she had first heard the story, and seen the weathervane, they had scared her so much that she had slept badly for weeks afterward.”


Robbie and Michael Cheadle’s books

Sir Chocolate books – currently available in hard copy and as ebooks

A5 format for children aged 6 to 9 years

Books Robbie

 Square format for younger children aged 2 to 5 years

Sir Chocolate and the strawberry cream berries story and cookbook:

Sir Chocolate and Lady Sweet live in the Chocolate land where you can eat absolutely everything. Join them on a fantastic adventure to find the amazing strawberry cream berry and learn how to make some of their scrumptious recipes at the same time.

Sir Chocolate and the baby cookie monster story and cookbook:

Sir Chocolate and Lady Sweet find a lost baby cookie monster. Join them on an adventure to return the baby to its mother and learn how to make some of their delicious recipes at the same time.

Sir Chocolate and the sugar dough bees story and cookbook:

A greedy snail damages the flower fields and the fondant bees are in danger of starving. Join Sir Chocolate on an adventure to find the fruit drop fairies who have magic healing powers and discover how to make some of his favourite foods on the way.

Sir Chocolate and the Condensed Milk River story and cookbook:

The Condensed Milk River where Sir Chocolate goes fishing has stopped flowing. The water creatures are losing their homes. Can Sir Chocolate and Lady Sweet solve this problem? Includes five lovely new recipes.

Silly Willy goes to Cape Town currently available in hardcopy and as an ebook

silly willy

Amazon link

Blurb: When the George family go on holiday to Cape Town, Cautious Craig cannot believe what he has to endure at the hands of his naughty and willful younger brother, Silly Willy. Willy throws tantrums at the most embarrassing and inappropriate times, causes a commotion on the aeroplane and tries to steal a chameleon from Butterfly World. What is a poor older brother expected to do in these situations?

Coming in 2018

Sir Chocolate and the sugar crystal caves story and cookbook:

Sir Chocolate and Lady Sweet journey to the sugar crystal caves to collect the sugar water they need to make their soda pop. To get to the Chocolate Chip Hills they must cross the Chocolate Mousse Swamp infested with alligator sours and a meringue ghost. When they arrive, they discover that the sugar crystals are melting, and something needs to be done to save them. Learn how to make some four fun creations out of biscuits and the sugar crystals too.


Follow Robbie Cheadle at:



Facebook: @SirChocolateBooks

Twitter: @bakeandwrite

Purchase Robbie and Michael Cheadle’s Books from:


fairy witch rainbow magicThanks for stopping by to hear about The Black Shuck and to meet Robbie Cheadle. By the way, would you be interested in appearing in my Author Spotlight – Guest Posts? I’m looking for posts dedicated to the themes of fairies, myths, and magic where published authors can show off their writing skills by stretching their wings and stepping out of their genre comfort zones if need be.

I want self-published authors to share their books and to tell us about the magic it took to create them.  If you are an enthusiastic published author and would like to be featured on my blog, please click HERE to find out more.” ~Colleen~






          1. Interesting… there are so many legends of wild dogs in the U.K. You would have to do a bit of research but I always love that part. BTW, I just finished you guys’ short story compilation: Quantum Wanderlust. LOVED it! I’ll be reviewing it the second week in March (12th). ❤

            Liked by 2 people

          2. Two friends of mine are co-writing a novel. I’ve never done that before, so it sounds interesting. Years ago, I wrote one of two blog swap stories with a friend who disappeared. She wrote a witch story, and I wrote a witch hunter story. That was a fun exercise to get the different points of view.

            Liked by 1 person

          3. Wendy and I are gifting each other stories and poetry. Amazon will only let you have one author. She gets book one, I get book two, etc. It was the only way we could figure out to do it. I didn’t want to split royalties. Then you get into what happens if someone passes and who ones the rights, etc. We are putting a disclaimer in the front of the book that we gifted each other the material for that particular book. 😀

            Liked by 1 person

  1. Fascinating story! I love listening and reading about myths and folklore, sometimes wondering where they originated from. The interesting thing is that most dogs do go a bit wild during a thunderstorm. I wonder if that is what happened with the original Shuck. 😳

    Liked by 2 people

  2. Yjaml you, Colleen for featuring Robbie’s books. I love her books. I look forward to having my granddaughter to read her books.The black dog’s flaming eyes are too scary, Ribbie! I remember listening to Midnight Ghost stories when I was a kid. I think it’s our curiosity that wants to set our imagination free.

    Liked by 2 people

      1. Yes, I like it, Robbie! Kids like them also. Our 2nd and 3rd grade kids like the Goosebumps series. I remember reading to my daughter. 4th grade kids like longer chapter books.


  3. Thank you, Colleen, for featuring Robbie’s books. I love her books. I look forward to having my granddaughter to read her books.The black dog’s flaming eyes are too scary, Ribbie! I remember listening to Midnight Ghost stories when I was a kid. I think it’s our curiosity that wants to set our imagination free.

    Liked by 1 person

      1. Yes, Colleen, I’m sure my granddaughter would love Bobbie’s books. Now my granddaughter is growing steadily and I feel more relaxed. I hope to ease myself in to participate more in the challenges such as yours. I love reading bloggers posts and the instruction from your prompts is use synonyms. That gives so much freedom, flexibility and allows imagination. I had major computer two different lengthy periods and I lost some links of tools that I bookmarked. I need to build up my list of bookmarks. I noticed the Rhyme added a whole column of ads. I thought I went to a wrong site. Would you remind me of one site you use for syllable counts? Thank you!! 🙂 xox

        Liked by 2 people

  4. I love the legend of Black Shuck, but had no idea about the town and coat of arms. A fascinating post, Robbie, and very lovely to see your books featured here. I enjoyed the excerpt as well. Thanks to Colleen for hosting!

    Liked by 2 people

  5. Great to hear the story of the Black Shuck! I often wonder if these stories were created to frighten children into behaving. It’s so cool you included it in your next book, Robbie. Working with your mom on it must be fun. xo

    Liked by 2 people

  6. I always enjoy Robbie’s stories This was a little scary, lol. There are many old tales and myths from jolly old England. This was delightful and loved the airplane! ❤

    Liked by 2 people

  7. That story would scare any child! I do love how different parts of the world have their legends and monsters. We have bigfoot! And I will continue to be awed by Robbie’s amazing cakes. They’re out of this world. Great seeing Robbie here, Colleen. Thanks to you both. 🙂

    Liked by 2 people

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